Making a home in “Aerotropolis Atlanta.”
Porsche has seen great success in the United States market, especially with their new Cayenne and Panamera models. After calling Atlanta home for thirteen years, Porsche Cars North America has decided to build a brand new, modern headquarters in the “Aerotropolis Atlanta,” near the new International Terminal at Hartsfield-Jackson Atlanta International Airport.
The new headquarters for PCNA will feature a new Customer Experience Center with a 1.6-mile road course to showcase the performance of Porsche’s vehicles. After more than one year of searching in and outside of Georgia, Porsche decided to stay in Atlanta. Approximately 400 employees will work at the new headquarters, including those from Porsche Financial Services, Inc. and Porsche Business Services, Inc., which will be moved from their current home in Lisle, Illinois.
“The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what we’ll create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike,” said Detlev von Platen, President and CEO of Porsche Cars North America.
“Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth,” von Platen explained. “At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.”
The groundbreaking ceremony for the new North American headquarters will be held in the fall of 2011, while the scheduled move-in date is set for second-half of 2013.
Porsche’s new United States Headquarters Gallery
[Source: Porsche]
What building design do you think is the best for Porsche’s new North American headquarters? Leave a comment and let us know!
